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252 SEVA VANITHA
• Tn i;=j iaud¾Ü cx.u ÿrl;khla ;sfí kï o ,nd f.k we;a kï tajdo yels ;rï wju lrf.k
fld<U fldgia yqjudrej úiska y÷kajd § we;s wdfhdackhg m%úIaG úh hq;=h'
myiqlï Ndú;d lsÍfuka Tng fndfyda f;dr;=re
,nd.; yelsh' yels blaukska wdfhdackh wdrïN l< hq;=h
• úfYaIfhkau fld<U fldgia yqjudrej" Y%S fndfyda wdfhdaclhka wdfhdackh ms<sn|j is;
,xld iq/l=ïm;a iy úksuh fldñIka iNdfõ is;d l,a urñka isàula oel .; yelsh' th kshu
iudc udOH .sKqï ^Facebook" You Tube" wdfhdaclhl=f.a ,laIKhla fkdfõ' tfia l,a
Twitter& u.skao wdfhdaclhska oekqj;a flfrk heùfï§ Tng ,nd .ekSug ;snq m%;s,dN /ila wysñ
úúO m,lsÍï lshjd ne,sh yelsh' ùugo bv we;' Tnf.a wdfhdack wruqK fj; ,Õd
ùug th fndfyda ÿrg bjy,a fõ' tfukau iuyr
• tfukau fld<U fldgia yqjudrefõ wdfhdaclhka uqo,a wf;a ;ndf.k iq¿ uqo,la
www'cse'lk fjí wvúhg msúiSfuka" Tnf.a muKla wdfhdackh lrk w;r ,nd .ekSug wjia:dj
fldgia ;e/õlref.a fjí wvúhg msúiSfuka" ;snq%;s,dN wysñ ùug o th fya;=jla fõ'
fldgia ;e/õlre weu;Sfuka fyda Èkm;d
mqj;am;a yryd o tu úia;r ,nd.eksug yelshdj wdfhdackh yd iïnkaO uQ,sl lreKq wjfndaO lr
we;' .ekSu
• Tfí fldgia ;e/õlre $ fldgia ;e/ uqo,a wdfhdackh lsÍug fmr Tn wdfhdack
õldr wdh;kfha YdLdjg fyda fld<U fldgia ud¾. fndfyda we;s nj iy tajd w;r fjkialï
yqjudrefõ m<d;a uÜgfï YdLdj,g msúiSfuka mj;sk njo wjfndaO lrf.k wdfhdackhg m%fõY
jqjo wjYH f;dr;=re ,nd.; yelsh' úh hq;=h' wjodku wkqj" m%;s,dN wkqj úúo
wdfhdack w;r fjkialï mj;S' WodyrK fldgia"
• fld<U fldgia yqjudrefõ YdLd ld¾hd, Khlr wd§h fmkajd Èh yelsh'
fï jk úg ud;r" uykqjr" l=reKE.," ó.uqj"
hdmkh" wkqrdOmqr" r;akmqr yd wïn,kaf;dg wdfhdackfha§ Tn ord.; yels wjodkï ;;a;ajh
hk k.rj, msysgqjd we;' f;areï .ekSu
´kEu wdfhdackhl hï wjodkï uÜgula
wdfhdaclhka isÿ lrk fmdÿ jerÈ ms<sn|j oekqj;aùu mj;S' tfiau mqoa.,hka lsysm fofkla iïnkaOfhka
yd bka bj;a ùfï jeo.;alu o wjfndaO lr .; ie,l+ úgo tla tla mqoa.,hka wjodku Ndr .ekSug
hq;=h' we;s leue;a; o fjkia uqyqKqjrla .kS' tla tla
mqoa.,hka wjodku Ndr .ekSug we;s leue;a; u;
wdfhdackfha§ 100] la id¾:l wdfhdaclhl= wdfhdackfhka ,efnk m%;s,dNo ;SrKh fõ' úúO
fidhd .ekSu b;d wmyiqh' Tyq fyda weh l=ula fyda wdfhdackhka w;r wjodku wvq " uOHia: iy by,
je/oaola isÿlr we;s nj fidhd.; yelsh' fï ksid wdfhdack oel.; yels w;ru m%;s,dN we;ska .;a;o
wdfhdackfha§ ,dN fyda w,dN ú| .ekSug ´kEu by, m%;s,dN" uOHia: m%;s,dN iy m%;s,dN wvq
wdfhdaclhl= iqodkïj meñŒu wjYH fõ' tfiau wdfhdack oel.; yelsh'
wdfhdaclhka isÿ lrk jerÈ fndfyda tajd fmdÿ jerÈh'
id¾:l wdfhdaclgl= ùug yd ;u wdfhdackhg ksis wjodku wju lr .ekSfï l%u Ndú;d lsÍu
jákd lula ,nd .ekSug kï wdfhdaclhka úiska isÿ
lrk tjeks fmdÿ jerÈ y÷kd .ekSu yd bka wE;aùu iuyr wdfhdaclhka tla wdfhdackhl
Tng jeo.;a fõ' muKla uqo,a wdfhdackh lr m%;s,dN wfmalaIdfjka
miqfõ' kuq;a l¾udka;hg n,mdk" wd¾Ólhg
wdfhdackhg Tn iQodkï o hkak ;SrKh lsÍu n,mdk úúo fya;= u; Tn f;dard .; wdfhdackfhys
jákdlu my< hd yelsh' túg kej; jákdlu
fndfyda uq,H WmfoaYlhka iEu wdfhdaclhl=gu by< k.sk f;la hï ld,hla n,d isáh hq;= fõ'
ks¾foaY lrkafka yÈis uqo,a wdfhdackhg fhduq fuu jákdlu my< hdu u; jk wjodku wju
lsÍfuka j,lsk f,ih' uqo,a Khg f.k fyda ;ukag lr .ekSug hï hï wdfhdack Wml%u (Strategies)
mßfndackhkag lsÍu i|yd fyda yÈis wjia:djlg Ndú;d l< yels w;r bka m%Odk jkafka wdfhdack
Ndú;d lsÍug we;s uqo,a wdfhdackhg fhdod .ekSu úúOdka.SlrKhhs' ^Diversification& j;alï lsysmhl
iqÿiq fkdfõ' Tn wdfhdackhg iqodkï ùug udi uqo,a wdfhdackh fyda wdfhdack ud¾. lsysmhl uqo,a
lsysmhlg fmr isg hï uqo,a m%udKhla b;sß lr th wdfhdackh lsÍu bka woyia fõ' tmuKla fkdj th
wdfhdackhg fhdod .ekSu l< hq;=h' tfukau Tn Kh fldgia fjf<|fmd< ;=< isÿ lrkafka kï jHdmdr
