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Sri Lanka navy JournaL 66

STENOGRAPHER 2
WTR 2
MA 97
CA 78
BAND 6 2
STEWARD 432
SAND MINE 13
SEWINNG CENTER 2
INT 17
AGRICULTURE 24
WELDER 14
ACCOUNT 2 3
TEACHER 2 17
DATA OP 4 2
MEDICAL 3 15
SIGNINIG WRITER 2
MEDIA 2
RECEPTION 1
SALOON 1
AC (CEA) 3 7
SPORT 237 156
VNR 23

CUL 49 15
Total 6659 274
Full Total 6933

Source: VNF Headquarters Records
According to the cadre details in table 3, the highest number of VSS sailors has been
enlisted as Engineering Mechanics in the Civil Engineering branch and utilized for various
construction projects in the Navy as well as in the development projects of the Govern-
ment.
Recruitment of Gen ‘Z’ is a little different from the recruitment of previous generations.
According to the research findings of the study done by David Anderson et al. (2015) in the
topic of Navy advertising; television advertising remains as highest responded in United
State Navy recruiting advertising campaign when targeting Gen ‘Z’. Further, it has found
a parental influence on Generation ‘Z’, it may be beneficial to target advertising at the par-
ents of Gen ‘Z’, in order to help influence them positively. The parental advertising could
be done in newspapers, magazines, or books but the message needs to be clearly targeted
at the parents to help them influence their child’s decision to join the Navy. Television and
online formats such as social media remain as the most popular media formats chosen by
Gen ‘Z’ and there is a positive response for direct mail/email advertisement as well.