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Sri Lanka navy JournaL 68
accordingly.

Recommendations

Recommendations to enlist youths to the VNF are as follows:
1. Attractive advertisement campaign mainly through TV/Radio, social media, (SMS
such as news alerts) and direct mail is essential to attract qualified individuals in the Gen
Z to enlist to the Sri Lanka Navy.
2. Emphasize the perks and privileges entitled for short bond period.
3. Emphasize the opportunities for their advancement and future benefits by re-engag
ing for five years until they are entitled for the government retirement plan. D. Make
them aware of the ongoing welfare projects of the SLN.
4. Advertisement to be included the invaluable experience that candidates can gain by
enlisting to the prestige Sri Lanka Navy.

5. Advertising campaign should include the ability to gain experience while having
attractive remuneration and recognition.
6. Recommend to enlist recruits to the VNF until its approved cadre is met, while con
sidering the evaporation of other branches in the RNF.
7. Recommend to refrain enlisting VSS except for sports pools.

REFERENCES

Debra, S. W. (2016) ‘Attracting the Army we want and need’
https://www.army.mil/article/175442/attracting_the_army_we_want_and_need [Accessed
13 Nov 18]

Anderson, D. Conover, K. Jackson, J. Santibanez, E. (2015) ‘Navy advertising: targeting
Generation Z’. MBA Professional Report. Naval Postgraduate School. Monterey, Califor-
nia.