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Sri Lanka Navy Journal 64

opportunities and threats. These four elements will be analysed to build full
awareness of business when the strategy is developed.
All businesses have different degrees of control from internal and external
factors. A business has a minimal degree of control for external factors due to its
dynamic and multifaceted nature. Proper planning is essential, unless business
may prone to disaster. Conversely, a business has more control over internal
factors and comparatively easy to manage.
Once, strengths and weaknesses are revealed, a business can take measures
to consolidate in strengths and neutralise or eliminate weaknesses; since,
internal factors are comparatively easy to manage. Exploit and capitalise on
opportunities, while mitigating or discovering remedies for threats, which have
the potential to influence the future of business is also crucial.

Figure 1: SWOT Analysis Diagram
Source: Zoho Academy(2020)

Strengths : Resources, Competitive Advantage, Geographic Position,
Efficiencies.

Weaknesses : Limitations, Defects, Inefficiencies.
Opportunities : Promising conditions for business.

Threats : Unpromising conditions for business.

Hence, SWOT analysis is utilized to identify and analyse internal and external
forces that impact the commercial viability of Hambantota port. This analysis
will enable the management to look at the problems faced by the Port and to
develop a new business strategy.
SWOT Matrix For Hambantota International Port

On completion of extensive study, following is presented as the SWOT of
HambantotaPort